Motley

Intellectual Property, Scaling from Free to Paid

I love the internet, because it provides an extremely low cost vehicle for distributing content to a vast amount of people. I think this creates a great opportunity for creative minds who don’t have any exposure yet, and I think they should give their content away for free.

This is not a new concept. For thousands of years, newcomers have gotten into a field by working for free. Once their skills improved to a level that was worth paying for, or once their already high skill level was recognized, demand was generated, and the right time for charging for services soon came.

The problem with the internet is that it’s a new frontier that has always felt so free, so very few see this next step as realistic. But they need to learn to accept that talented creators are eventually going to charge for the consumption of their content.

I think it’s good for artists to want to charge for their content, whether that be charging for online content directly, or giving away a small amount of material online and selling physical materials in an online store. Once you’ve generated a demand for your work, you should reap the benefits. Some people will object to this notion, for sure. But artists need to start taking this step in spite of what the majority of the internet masses think. To think it’s selfish for artists to start charging for the work they’ve been giving away for free, is a small-minded view, and frankly, it’s shows that you’re an ungrateful person. Artists need to make a living just like everyone else, and sometimes that starts by generating a demand for their work. Once that’s done, the next step is obviously to start charging for that demand. Otherwise, there would be no need to generate demand in the first place.

The internet masses will never change their mind until artists start taking this step in spite of the present trends.For thousands of years, newcomers have gotten into a field by working for free. Once their skills improved to a level that was worth paying for, or once their already high skill level was recognized, demand was generated, and the right time for charging for services soon came.

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